Everything is Judged by its Appearance; What is Unseen counts for Nothing.

Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious than the bland and timid masses.

~ Robert Greene (48 Laws of Power)

Appearance is everything. It is what it is. It is how people instinctively and naturally behave. You may have seen it when people judge the value and worth of a product or services merely by what they can just see rather than fully evaluating it. This could be through presentation, packaging, advertisements, events, spokesperson and more.

“People care much more for how things look than how things are.”
― Donna Lynn Hope

Have you ever wondered, why is appearance or the illusion or perception of appearance so important to people even though appearances can be misleading or even deceiving?

There is one possibility from reading about a branch of psychology  called “Evolutionary  Psychology” that I think and feel is relevant here.

Science Daily defines it as:

“A theoretical approach to psychology that attempts to explain useful mental and psychological traits—such as memory, perception, or language—as adaptations, i.e., as the functional products of natural selection.”

The basis of evolutionary psychology lies with our ancestors. During humanity’s earliest societies, one might ask, how would early humans judge something or someone? Through our five senses and in my opinion, the most important sense is sight.

For instance, say two groups from two different tribes met each other. At the time, humans did not have verbal or written languages. So, how would early humans know if the other group had cordial or hostile intentions? Through observing body language and whatever else they can see. This can also include the clothes worn and how ornamental it was. This may seem overly obvious to most of us, but we always need reminding time and time again, appearance counts for nearly everything.

Based on the above,  one group could denote who the leader of the other group was and vice-versa. They could also denote the difference between a tribal leader or a tribal shaman. As this trait become evermore valuable, evolution allowed this trait to be retained till today. However, while evolution may have encouraged humanity’s survival, it can also have adverse and harmful side effects.

One example is the Coolidge Effect whereby humans would feel more arousal for new mates rather than old mates. The Coolidge Effect can be seen when males watch pornography. Due to the never ending images of different and beautiful women, its no wonder addiction in men can happen. While this trait may have been useful in ensuring men procreate with women before the Internet, this trait can be abused too.

Its the same with appearance, as judging the situation, person or item as they are based on what we actually see can be plain deceptive. Packaging on products can make a sub-standard product seem like a premium product. Clothes can make an ordinary man appear to be larger than life. Promotions and ads can make a service seem so much more valuable, thus making us perceive it has higher value.

Three more reasons we’re susceptible to our perceptions of appearance are due to:

  • The theory of bounded rationality states that humans are incapable of processing all the information needed to make well-informed decisions and instead take the most important information from what is available at the time to inform their decision.
  • Inclination towards emotions whereby most people would rather behave emotionally than think logically or rationally as it is instinctive and easier to do.
  • Cognitive bias whereby whenever something interferes with our belief system or ego, people would rather be blind and ignore whatever it is that tries to disrupt our internal frame of mind than to be objective about it and think clearly.

“Appearances are often deceiving.”
~ Aesop

Considering the above, thus we must balance the duality of using appearances to our advantage and to be careful with appearances to avoid being exploited or deceived. Create yourself to seem larger than life and you will have the world at your fingertips. Meanwhile, by being objective and remember that appearances must be a reflection of substance and value, we can avoid deception and trickery. Only then can we determine is valuable and what isn’t.

Till next time.

 

 

Advertisements

Value is Subjective

The nature of value is subjective to every person. This means that the value of something will mean differently to each individual. That something can be anything include goods, services, experiences, people and more.

For simplicity’s sake and easy understanding, value would be underlined from the frame of a business perspective though it can be applied on anything in our lives.

According to the Wikipedia entry on value:

The subjective theory of value is a theory of value which advances the idea that the value of a good is not determined by any inherent property of the good, nor by the amount of labor necessary to produce the good, but instead value is determined by the importance an acting individual places on a good for the achievement of his desired ends.

In short, it is the buyer that determines the subjective value of something. However, that is not usually the case. In that, the seller then does the utmost to influence the perception or perspective of the buyer to frame the value of that something in the highest regards if possible. Thus, the seller profits as much as possible from the transaction while the buyer feels as emotionally validated as possible with their purchase of the goods, service, experience or more.

While economics explains that consumers make purchases in a rational and logical manner, in reality people can be just plain irrational with their purchases due to emotions and psychological reasons.

“Price is what you pay. Value is what you get.”
Warren Buffett

Never is it more evident with the Paradox of Value (Diamond-Water Paradox) found in economics. This is Wikipedia’s explanation on it:

The paradox of value (also known as the diamond–water paradox) is the apparent contradiction that, although water is on the whole more useful, in terms of survival, than diamonds, diamonds command a higher price in the market. The philosopher Adam Smith is often considered to be the classic presenter of this paradox, although it had already appeared as early as Plato’s Euthydemus.

In reality, diamonds are only valuable because you have been socially conditioned to perceive it as valuable. If one were to actually think about it, diamonds are just shiny rocks. That’s it. Thus, you will be paying exorbitant sums of money to acquire a shiny rock. Think about it.

That which we obtain too easily, we esteem too lightly.”
Thomas Paine

Even more vexing is that, when we have purchased the diamond with that huge sum of money, we feel even better about it because that is the worth we have exchanged for it, thinking it is an equal exchange. Pushing aside the veils of unreasoning and our bias, do you actually think its worth it now?

Now, assuming the same diamond is priced at a lower price. People would actually feel less good about their decision to purchase it compared to a higher price. Now, isn’t that ridiculous?

“Nowadays people know the price of everything and the value of nothing.”
― Oscar Wilde 

Now, considering all of the above and the quote by Oscar Wilde, let’s think about it for a moment. Isn’t it so ironic that some of us have the inability to distinguish the value of anything without a price-tag?

For instance, there are things that are beyond priceless and valuable such as our sense of sight, the ability to work, earnest friendships, family, love, health, peace and more? Perhaps even the small comforts in life we take for granted, where in reality those small comforts are so much more valuable than the most expensively priced items in the world. The food on our table, the home we live in, clean running water, a bed to sleep in, a computer with Internet connection and more.

Knowing this, we can be more aware of bias and consciously act differently.  Firstly, you have to reevaluate your frame of perception or perspective towards anything in general. In essence, you have to ask yourself what truly matters in your life and realize that there are some things in life we can live without. Besides, the items we own do not define us. Rather it is what we think, feel and do that actually defines our identity and meaning in this world.

Second, you have to distinguish the real value against the cost or effort of acquiring that something. How does this item give value to you and in what way?

By doing these two actions, we’ll be able to receive better value against cost while  truly enriching our lives not just in terms of wealth but in all aspects of life.

Till the next time.