Everything is Judged by its Appearance; What is Unseen counts for Nothing.

Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious than the bland and timid masses.

~ Robert Greene (48 Laws of Power)

Appearance is everything. It is what it is. It is how people instinctively and naturally behave. You may have seen it when people judge the value and worth of a product or services merely by what they can just see rather than fully evaluating it. This could be through presentation, packaging, advertisements, events, spokesperson and more.

“People care much more for how things look than how things are.”
― Donna Lynn Hope

Have you ever wondered, why is appearance or the illusion or perception of appearance so important to people even though appearances can be misleading or even deceiving?

There is one possibility from reading about a branch of psychology  called “Evolutionary  Psychology” that I think and feel is relevant here.

Science Daily defines it as:

“A theoretical approach to psychology that attempts to explain useful mental and psychological traits—such as memory, perception, or language—as adaptations, i.e., as the functional products of natural selection.”

The basis of evolutionary psychology lies with our ancestors. During humanity’s earliest societies, one might ask, how would early humans judge something or someone? Through our five senses and in my opinion, the most important sense is sight.

For instance, say two groups from two different tribes met each other. At the time, humans did not have verbal or written languages. So, how would early humans know if the other group had cordial or hostile intentions? Through observing body language and whatever else they can see. This can also include the clothes worn and how ornamental it was. This may seem overly obvious to most of us, but we always need reminding time and time again, appearance counts for nearly everything.

Based on the above,  one group could denote who the leader of the other group was and vice-versa. They could also denote the difference between a tribal leader or a tribal shaman. As this trait become evermore valuable, evolution allowed this trait to be retained till today. However, while evolution may have encouraged humanity’s survival, it can also have adverse and harmful side effects.

One example is the Coolidge Effect whereby humans would feel more arousal for new mates rather than old mates. The Coolidge Effect can be seen when males watch pornography. Due to the never ending images of different and beautiful women, its no wonder addiction in men can happen. While this trait may have been useful in ensuring men procreate with women before the Internet, this trait can be abused too.

Its the same with appearance, as judging the situation, person or item as they are based on what we actually see can be plain deceptive. Packaging on products can make a sub-standard product seem like a premium product. Clothes can make an ordinary man appear to be larger than life. Promotions and ads can make a service seem so much more valuable, thus making us perceive it has higher value.

Three more reasons we’re susceptible to our perceptions of appearance are due to:

  • The theory of bounded rationality states that humans are incapable of processing all the information needed to make well-informed decisions and instead take the most important information from what is available at the time to inform their decision.
  • Inclination towards emotions whereby most people would rather behave emotionally than think logically or rationally as it is instinctive and easier to do.
  • Cognitive bias whereby whenever something interferes with our belief system or ego, people would rather be blind and ignore whatever it is that tries to disrupt our internal frame of mind than to be objective about it and think clearly.

“Appearances are often deceiving.”
~ Aesop

Considering the above, thus we must balance the duality of using appearances to our advantage and to be careful with appearances to avoid being exploited or deceived. Create yourself to seem larger than life and you will have the world at your fingertips. Meanwhile, by being objective and remember that appearances must be a reflection of substance and value, we can avoid deception and trickery. Only then can we determine is valuable and what isn’t.

Till next time.

 

 

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Value is Subjective

The nature of value is subjective to every person. This means that the value of something will mean differently to each individual. That something can be anything include goods, services, experiences, people and more.

For simplicity’s sake and easy understanding, value would be underlined from the frame of a business perspective though it can be applied on anything in our lives.

According to the Wikipedia entry on value:

The subjective theory of value is a theory of value which advances the idea that the value of a good is not determined by any inherent property of the good, nor by the amount of labor necessary to produce the good, but instead value is determined by the importance an acting individual places on a good for the achievement of his desired ends.

In short, it is the buyer that determines the subjective value of something. However, that is not usually the case. In that, the seller then does the utmost to influence the perception or perspective of the buyer to frame the value of that something in the highest regards if possible. Thus, the seller profits as much as possible from the transaction while the buyer feels as emotionally validated as possible with their purchase of the goods, service, experience or more.

While economics explains that consumers make purchases in a rational and logical manner, in reality people can be just plain irrational with their purchases due to emotions and psychological reasons.

“Price is what you pay. Value is what you get.”
Warren Buffett

Never is it more evident with the Paradox of Value (Diamond-Water Paradox) found in economics. This is Wikipedia’s explanation on it:

The paradox of value (also known as the diamond–water paradox) is the apparent contradiction that, although water is on the whole more useful, in terms of survival, than diamonds, diamonds command a higher price in the market. The philosopher Adam Smith is often considered to be the classic presenter of this paradox, although it had already appeared as early as Plato’s Euthydemus.

In reality, diamonds are only valuable because you have been socially conditioned to perceive it as valuable. If one were to actually think about it, diamonds are just shiny rocks. That’s it. Thus, you will be paying exorbitant sums of money to acquire a shiny rock. Think about it.

That which we obtain too easily, we esteem too lightly.”
Thomas Paine

Even more vexing is that, when we have purchased the diamond with that huge sum of money, we feel even better about it because that is the worth we have exchanged for it, thinking it is an equal exchange. Pushing aside the veils of unreasoning and our bias, do you actually think its worth it now?

Now, assuming the same diamond is priced at a lower price. People would actually feel less good about their decision to purchase it compared to a higher price. Now, isn’t that ridiculous?

“Nowadays people know the price of everything and the value of nothing.”
― Oscar Wilde 

Now, considering all of the above and the quote by Oscar Wilde, let’s think about it for a moment. Isn’t it so ironic that some of us have the inability to distinguish the value of anything without a price-tag?

For instance, there are things that are beyond priceless and valuable such as our sense of sight, the ability to work, earnest friendships, family, love, health, peace and more? Perhaps even the small comforts in life we take for granted, where in reality those small comforts are so much more valuable than the most expensively priced items in the world. The food on our table, the home we live in, clean running water, a bed to sleep in, a computer with Internet connection and more.

Knowing this, we can be more aware of bias and consciously act differently.  Firstly, you have to reevaluate your frame of perception or perspective towards anything in general. In essence, you have to ask yourself what truly matters in your life and realize that there are some things in life we can live without. Besides, the items we own do not define us. Rather it is what we think, feel and do that actually defines our identity and meaning in this world.

Second, you have to distinguish the real value against the cost or effort of acquiring that something. How does this item give value to you and in what way?

By doing these two actions, we’ll be able to receive better value against cost while  truly enriching our lives not just in terms of wealth but in all aspects of life.

Till the next time.

Self-interest Must Be Aligned

“Even wisdom has to yield to self-interest.”
~ Pindar

Very early on, during an economics class, I had a lecturer explain during class that the economy and market works because of self-interest. He was very explicit and direct in mentioning that self-interest is not the same as selfishness. At the time, I was coming to terms along to the same line of thought and it was refreshing for someone else to say that.

In that, I learned to redefine what selfishness meant. In my book, selfishness refers to self-interest that harms or exploits others with actual consequences.

“Men are moved by two levers only: fear and self interest.”
~ Napolean

Let’s be frank. Everyone has their own self-interest. We are our own individuals. Early on, people have very similar needs like those stated at the bottom sections of “Maslow’s Hierarchy of Needs”. As people progress upwards, diverging wants exist due to self-interest of different individuals.

Now here’s the main point.

Self-interest is not inherently good or bad. It is what it is.

It is like politics, science, education, tools and more. Self-interest is like a hammer. A hammer can be used for good or bad. A hammer can be used to build something new or it can be used to harm or even kill. The consequences of using the hammer then depend on the intentions of the wielder.

As such, we must learn to realize that mastering and understanding not only our self-interest but the self-interest of others is the key to success and getting everything that we want.

Here’s a link on how to use self-interest to mutual advantage. It’s a 11-minute video by “Charisma on Command” on why Tyrion is such a master at surviving and getting people to do what they want. I highly recommend to watch it.

https://www.youtube.com/watch?v=qMliNd2b2K0

We hope the world will act in the spirit of enlightened self-interest.
~ Atal Bihari Vaijpayee

After mastering it, the best we can aspire to is enlightened self-interest or rationality. Enlightened self-interest means that we’ll pursue our self-interests while taking into consideration that we do not harm and exploit others to their loss for our self-gain. In fact, enlightened self-interest means not only pursuing our self-interest but to improve the lives of others. Think of the inventor of the polio vaccine who didn’t patent it. His self-interest was seeing the betterment of humanity altogether. Such selflessness is merely the fulfillment of a higher self-interest. That being said, we are not heroes and saints. The more plausible thing we can aspire to do and achieve is a win-win situation for both ourselves and others.

However, we must understand that sometimes, our self-interest will hurt others unconsciously and unintentionally. That said, we shouldn’t stop there. We must ensure that we do our best to do things with the best of intentions for ourselves while not harming or exploiting others. If it happens, the best we can do is be unapologetic and continue as we must first take care of ourselves first, last and always.

Till the next time.

Life is Unfair

“It is the fairness of life that makes it seem unfair.”
― Gugu Mona

I’m sure for many people in the world, your life feels unfair. Someone is better than you, has more wealth, has more friends, has better physical appearances, has more popularity, has everything he or she could ever want in life and so on. You always had to wonder, why is life unfair to you? As a result, you feel you’ve suffered more than others.

The simple truth is that life is indeed unfair. Yet, let’s think about it. If life would be fair, then everyone would have everything and equal. There wouldn’t be progress if everything were fair and they’d be no reason to progress in the world. Everyone would be the essentially the same. If everyone were to be the same, everyone would look the same, act the same, do the same things and more.

We react angrily and resentfully to those who have a greater advantage than us saying it is unfair because we wish want to be where they are. Isn’t it strange that when we are the fortunate ones, we don’t say.. life is too fair, I’d wish life would be unfair to me like those other people. Curious, wouldn’t you say so?

Now, I’m not asking you to curse at the people and universe about how unfair life is. All I’m asking you is to first accept that life is unfair and turn it around to your favour. Why should you be fair to life when it is unfair to you? Now, you gotta be unfair to life in return.

“The problem isn’t that life is unfair – it’s our broken idea of fairness. Meaning, our idea of fairness is self-centered.”
― Tony Warrick

Therefore, you have to turn that resentment around by channeling it around. Realize life is too short to succumb to self-pity and resentment towards others and wasting precious time on them. No one is going to tell you that except here. Realize that some people who are born with a silver spoon can grow up to be fragile, spoiled and unable to handle the hardships of life. Meanwhile, you’ve been harden by suffering and enduring hardships throughout your journey of life. That makes you tough and resilient. You’ve endured harshness that would have destroyed and stopped others. That’s what makes you different and special. That separates who loses and who wins.

“Winners never quit and quitters never win.”
– Vince Lombardi
To end this, flip it around. Life is indeed unfair and there are advantages and opportunities all around us. The secret to being successful is to harness that anger and rage towards finding and making use of those advantages. A good example is free online education. Heck, the Internet age provides so much more than the pre-Internet age. Use that to your advantage.Acknowledge and understand the reality we live in but never accept it. Make your own reality by mastering it and then changing it.